'The Future of Content, Distribution, and Monetisation in a Connected World'
Get ready for Comcast NBCUniversal's hackathon in London.
The Comcast NBCUniversal Hackathon projects will focus on exploring new innovative concepts around next generation experiences.
Get your hands on platforms, electronic components, APIs, SDKs and content from cutting edge technology firms in rapidly entertainment experiences.
DAILYMOTION, ROVI, CHIRP, FINDANYFILM, IBM, LEAPMOTION, OCULUS, PIXONEYE, SPREDFAST, STRINGWIRE, UNITY, WIREWAX, APIGEE
Entrepreneurs, Designers, Software Developers, and Hardware Makers - there is a spot for you at this hackathon!
Gifting Digital Content
Holidays and birthdays just wouldn’t be the same without the gift of entertainment. For 40 years, Films & TV shows have found their way under trees or wrapped in ribbons, as perfectly matched gifts to elated recipients. The digital revolution has challenged this tradition, and gifting a digital film or gift card lacks the elegance and emotion of its physical counterpart.Your challenge is to rejuvenate this practice, and make both gifting and receiving content a social interaction that can turn digital bits into physical excitement. Using NBCUniversal content, platforms and software provided by our technology partners, and the APIs of various social networks and digital storefronts, create opportunity for someone to give the perfect gift to a loved one. The key here is ease of use and technical utility. A successful solution will be simple, fun and multi-platform – allowing the gift giver to buy without knowing what device the film will be download to, because the gift receiver can download the film on a variety of devices.
Social Interaction & Impulse Purchases
Recommendation engines are seen as the ultimate solution for content discovery, but who knows you better than your friends? Ranking, rating, voting, liking, clicking, watching, sharing and commenting all create data, which can be used to help create a serendipitous meeting of consumer and product that is made even more personal when your friends are involved. This challenge is looking to identify what social triggers can be used to help drive impulse purchase of content on the web. Working with our digital retail partners and social networks, you’ll be looking to create purchase journeys that feel unique, competitive, complementary or collaborative, but most importantly, part of a social experience.
Driving Social interaction Within a Subscription Service
Netflix, Amazon, Blinkbox -- the world is full of subscription video services. But while the content they hold may have mass appeal, and all your friends may be watching it, the experience within the service is a lonely and solitary one. Your challenge is to create social experiences within a subscription video service that help drive audiences to discover and consume more content, to drive return rates, reduce churn and maximise linger time. Think about the techniques employed by other services like Foursquare, Spotify and Facebook to make seemingly solitary tasks exciting, social and inclusive. We used to gather around the watercooler, where do we go now? Let’s have that conversation where the content is.
Next Generation Advertising
As our audiences and customers fragment across a plethora of different platforms and services, they become harder and harder to reach. Traditional advertising strategies, tools and technologies are not as effective as they once were, and consumers are more sensitive than ever to irrelevant, intrusive ads. Your challenge is to rethink the traditional approach to advertising and help us create new experiences that promote NBCUniversal content across digital platforms to millennials and their successors.
Interactive, sharable, user generated, contextual, geo-targeting, hyper-personal and relevant are all words you could be thinking about as you identify key consumer behaviours and activities across social platforms, brand websites and mobile experiences with the aim of using those interactions to drive engagement with our content.
Our content is cool, entertaining and exciting – our ads should be too!
- Participants must be at least 18 years old as of June 5th, 2015.
- The Hackathon is not open to(a) current employees of any of the Hackathon Entities (as defined below) or any of their affiliated companies (each, an “Employee”), (b) members of an Employee’s or a Hackathon judge’s immediate family (i.e., spouse, parent, child or sibling), or (c) persons who currently live in the same household as an Employee or Hackathon judge.
PLEASE NOTE YOUR PROJECT CAN ONLY BE SUBMITTED FOR TWO CHALLENGES.
How to enter
Make sure all team members have created a ChallengePost account and have registered for the challenge first. Each team decides on a submission manager.
Submission manager starts the submission by going to the challenge homepage, see URL above and by clicking ENTER A SUBMISSION.
Fill out all required fields. NOTE: You can edit and flesh these out later!
- App Title
- App Tagline – a few words will suffice
- Description – Include First and Last name of everyone on your team. At this point this could be everything under description.
- Image –you can use any png/jpeg file and you will be able to update later
- Add team members - using the email addresses connected to their ChallengePost accounts
- Choose two of the four challenges your team wishes to participate in
- List the technologies you are using
Click on SUBMIT FOR REVIEW – NOTE: The first deadline to be eligible to participate in to the final demos would take place at Saturday at midnight. You will be able to edit your submission as many times as you’d like throughout the hackathon until the final submission deadline on Sunday at 12pm. You can add more images, screenshots, flesh out the description, event change the name if you’d like. Talk to us if you have any questions!
Will be Announced